Marketing in developed economy

Marketing in developed economy

PLANNING is a sine qua non in achieving the economic growth. In layman language developing economy means where economy is growing, Which means the growth process has started and economy is trying to achieve the growth in various sectors. And for the development of the economy there have to be changes.

Marketing has a very vast role in todays world, it aggregates the demand and thus enlarges the size of the market and helps in sustaining the existing levels of employment. Many actions have been taken by the Government like discouraging the users of those product which are used in excessive quantity thus in return helping in giving way to the substitute product development. .

In order to understand the social marketing fully you should know the 4Ps ie product , price , place , promotion. The social Marketing Planning process formulates short and long –range social marketing plans on the basis of information. There are so many problems and social causes which can get benefited and solved by marketing thinking and approach. . There have been many problems due to which the agriculture development suffers .

In spite of these problem there can be success in achieving the agriculture growth, if there is no lack of education and adherence to tradition. Marketing is necessary for the economic growth at all the levels and it depends in India from sector to sector .

Q1) WHAT ARE THE CHANGES AND HOW DOES IT HELP THE NATION?

ANS – There are two types of changes-1) economic

2) Social

Both economic and social changes help in development of nation in a planned Manner .

Q2) WHAT IS MACRO AND MICRO MARKETING?

ANS - MACRO Marketing - when the involvement of government in marketing and distribution of ideas, goods and service is significant

MICRO Marketing– When the firms enjoy sufficient freedom, they are there own boss for designing the marketing efforts.

Q 3) WHAT are the 4PS AND EXPLAIN THEM?

ANS PRODUCT- The "Goods and services "combination that the company offers to the target market.

PRICE – The money that the customers have to pay to buy the product.

PLACE –The activities done to make the product available to consumers.

PROMOTION – Activities done to inform and persuade or influence the customer to buy.

Q4) WHAT IS SOCIAL MARKETING?

ANS Social Marketing is an attempt to change the behavior or the belief by the organization and this can be done through developing a marketing plan and following the plan.

Q5) WHAT is the Difference between Social Marketing and Business Marketing?

ANS Social marketing is totally different from Business Marketing because in Social Marketing there has to be a fresh thinking and approaches every time ,in order to solve the different social problems of the society . In Social marketing we only concentrate on the value's and beliefs but in Business Marketing we focus on the consumers preferences and opinions and persons working for the business Marketing works on a marketing plan which is properly defined and he is motivated by the organization and the results.

Q WHAT ARE THE REASONS OF LOW PRODUCTIVITY IN AGRICULTURE?

ANS a) The methods of irrigation are not at all efficient , old method of irrigations are still used.

b) Old ways of doing farming , no proper machines are available.

c) No sufficient supplies of fertilizers

d) Natural calamities –like flood , heavy rains and other disasters monsoon etc

e) There are no proper markets, poor market system.

f) There is no incentive plan for the farmer so that they are motivated.
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